Husteads Auto Body operates six locations across California and needed a reliable way to generate automotive leads — specifically calls and form submissions — from people actively searching for car maintenance or repair services.
A Google Search Ads campaign was launched targeting location-specific queries such as "body shops near me", "collision repair near me", and "paintless dent repair". Campaigns were structured by city using a Maximize Conversions bid strategy.
Generated 663 conversions effectively tracking calls and form submissions at an incredibly efficient $38.42 cost per conversion. Over time, optimization pushed conversion rates to nearly 30% month-over-month.
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